Writer who moonlights as a
sleep-deprived writer.
I’m constantly fascinated by how words can create worlds.
My love affair with words drove me to learn 6 languages, tell stories and create content for over 50 brands and even move to France to teach English.
It has now brought me to New York City to discover the world of advertising.
You'll otherwise find me traveling, buying second-hand books and eavesdropping on strangers' conversations in search of a story.
I prefer sunrises to sunsets and once-upon-a-times to happily-ever-afters.
What I mean is, I sometimes struggle with the perfect ending. So instead, let’s begin?
Say hi at palakdk@gmail.com or take a look at my CV.
Experience
YouTube (via ASG), New York
Copywriter / July 2021 - present
Wieden + Kennedy, New Delhi
Jr. Copywriter / October, 2020 - April, 2021
Droga5, New York
Copywriting Intern / January, 2020 - March, 2020
VMLY&R, New York
Copywriting Intern / October, 2019 - December 2019
Ogilvy, New York
Copywriting Intern / July, 2019 - September, 2019
Terribly Tiny Tales, Mumbai
Content Lead (Brand Collaborations) / June, 2016 - August, 2017
Awards
One Show Young Ones, 2021
Gold Cube / Her Street
Silver Cube / Her Street
Silver Cube / Too Sexy For UK
Merit / Her Street x2
Golden Award of Montreux, 2021
Gold Medal / Foodie
Finalist / Too Sexy For UK
Finalist / Brick The Law
Golden Award of Montreux, 2020
Gold / Spotify Match
Finalist / Getaway
Finalist / Wherever. Together.
Finalist / Once You Pop Know When To Stop
Applied Arts Awards, 2020
Winner / Spotify Match
Creative Conscience, 2020
Silver / Spotify Match
Commended / Humanity’s Horoscope
Graphis New Talent Annual, 2020
Silver / TMI - Talk about Menstruation In the open
Cannes Young Lions Live Award, 2020
Shortlist / Foodie
D&Ad Future Impact, 2020
Wood Pencil / Naked Books
Wood Pencil / Spotify Match
AdStars, 2020
Crystal / Stayin' Alive
Finalist / Getaway x3
Finalist / Too Sexy For UK
Finalist / Too Sexy For UK
Finalist / unMute
Finalist / Wherever. Together.
Finalist / Support A Stranger
Finalist / Take The Wheel
ADC Junior Germany, 2020
Silver / Getaway
Chip Shop Awards Worldwide, 2020
Finalist / Plot Twist
Finalist / Spotify Match
World Illustration Awards, 2020
Longlisted / Getaway
Clio Sports, 2020
Bronze / Wherever. Together
One Show Young Ones, 2020
Winner / Portfolio
Gold / Wherever. Together.
Creative Conscience, 2019
Highly Commended / Plot Twist
Shortlist / TMI - Talk about Menstruation In the open
Crowbar Awards, 2019
Silver / Plot Twist
Bronze / TMI - Talk about Menstruation In the open
Bronze / Once You Pop Know When To Stop
Finalist / Take the Wheel
Summit Emerging Media Awards, 2019
Leader / Plot Twist
Chip Shop Awards US, 2019
Chair's Award / Plot Twist
Best Digital / Plot Twist
Summit Creative Award, 2020
Silver / Getaway
Press
Palak Kapadia
Badass Gal / Oct, 2020
The Literary Copywriter Spotlight: Palak Kapadia
The Literary Copywriter / Oct, 2020
Small, Big Wins: Palak Kapadia on Storytelling, Writing and Women
Small, Big Wins podcast / Oct, 2020
Penguin ‘Naked Books’ : Spec Work by Miami Ad School
Desi Creative / Sept, 2020
Spotify Match
Hello You Creatives / Sept, 2020
Bouncing Back With Jr Copywriter Palak Kapadia
Bouncing Back in Advertising podcast / Sept, 2020
Her Street
Ads of the World / Sept, 2020
Vogue Spec Work by Miami Ad School
Desi Creative / Sept, 2020
The One Club : Free Online Mentor & Creative Program for Autumn
The Stable / Sept, 2020
The One Club Extends Global Online Mentor and Creative Program for Autumn 2020
Little Black Book / Sept, 2020
The One Club Announces Free Online Mentor & Creative Program for Fall 2020
Ad Stasher / Sept, 2020
The One Club Announces Free Online Mentor & Creative Program for Fall 2020
4Ps News / Sept, 2020
Her Street: Spec Work from Miami Ad School
Desi Creative / Sept, 2020
Penguin Naked Books
Ads of the World / Sept, 2020
Teen Vogue The Case For Her Too Sexy For UK
Ads of the World / Sept, 2020
One Club announces free Fall online Mentor program
Reel360 / Sept, 2020
The One Club anuncia acceso online gratuito en Tutorias y Programa creativo para el otoño de 2020
Roast Brief / Sept, 2020
September Talent Spotlight
The Avail List / Sept, 2020
Her Street - We honor the women
AdRuby / Sept, 2020
Penguin “Naked Books”
AdRuby / Sept, 2020
Teen Vogue and The Case For Her campaign - “Too Sexy For UK”
AdForum / Sept, 2020
Connect 4 Climate Humanity's Horoscope
Ads Of The World / Sept, 2020
Connect 4 Climate: Humanity's Horoscope
Hasta La Creative, Sept 2020
Connect for Climate digital innovation "Humanity's Horoscope"
AdRuby / Sept, 2020
Her Street - “Her Street” guerrilla ad by Miami Ad School students
AdForum / Sept, 2020
Her Street - student spec advertisement by Miami Ad School’s Palak Kapadia and Catarina Barcala
We Love Ad / Aug, 2020
Young Lions 2020: Iberoamérica obtained a third prize, two mentions and twelve finalists
Ad Latina / June, 2020
United Nations World Food Programme: Foodie
Campaigns Of The World / July, 2020
UN World Food Programme "Foodie"
Ad Ruby / July, 2020
United Nations World Food Programme - Foodie
Ads of the World / July, 2020
Catarina Barcala y Palak Kapadia : Instagram feature
Publicitarias_MX / June, 2020
Young Lions Live Award : Interview
Rumbo A Cannes / June, 2020
Spotify Match : Miami Ad School
Desi Creative / May, 2020
Too Sexy For UK
We Love Ad / May, 2020
Naked Books
We Love Ad / May, 2020
iPhone - "unMute"
Ad Forum / May, 2020
Pringles - "Once You Pop Know When To Stop"
Ad Forum / May, 2020
Featured Creative Palak Kapadia Looks to Exceed Her Own Expectations as a Storyteller
Ad Stasher / May, 2020
Spec Ad 'Spotify Match' Seeks To Connect Strangers with Shared Love for Music
Ad Stasher / May, 2020
Student Spec Ad 'Wherever. Together.' Brings Sisterhood to the Outdoors
Ad Stasher / May, 2020
Echo Dot Kids Edition - "Plot Twist"
Ad Forum / May, 2020
Spotify - "Spotify Match"
Ad Forum / May, 2020
Chip Shop Awards finalists revealed – see how creatives tackled 2020's biggest issues
The Drum / May, 2020
The North Face - "Wherever. Together."
Ad Forum / May, 2020
Nespresso - "Getaway"
Ad Forum / May, 2020
Spotify Match
Applied Arts Annual, 2020
Wherever. Together. Student Spec Work
Desi Creative / May, 2020
Wherever. Together.
Ads of the World / May, 2020
School of Visual Arts and Brigham Young University Lead Winners in Global Young Ones Student Awards 2020
The One Club for Creativity / May, 2020
School of Visual Arts and Brigham Young University Lead Winners in Global Young Ones Student Awards 2020
Ads of Brands / May, 2020
Global Young Ones Student Awards 2020: SA wins one Gold and one Bronze
BizCommunity / May, 2020
Indian schools and students win Gold at The One Club’s Young Ones Student Awards
Medianews4u / May, 2020
The North Face: Wherever. Together.
Campaigns of the World / May, 2020
The North Face: Wherever. Together.
Adeevee / May, 2020
The North Face "Wherever. Together."
Ad Ruby / May, 2020
Spotify: Spotify Match
Adeevee / May, 2020
School of Visual Arts and Brigham Young University Lead Winners in Global Young Ones Student Awards 2020
Little Black Book / May, 2020
Spotify Match
Ads of the World/ May, 2020
Global Young Ones Student Awards 2020: Four wins for India
Campaign India / May, 2020
Winners Announced for the 2020 Global Young Ones Awards
Branding in Asia / May, 2020
Indian schools and students win Gold at The One Club's Young Ones Student Awards
Dailyhunt / May, 2020
Spotify "Spotify Match"
Ad Ruby / May, 2020
TMI - Talk about Menstruation In the open
Graphis New Talent Annual / 2020
Miami Ad School Mumbai and NID Kurukshetra win Gold at One Club’s Global Young Ones Student Awards 2020
Best Media Info / May, 2020
Miami Ad School Mumbai and NID Win Gold in The One Club’s Global Young Ones Student Awards 2020
4Ps News/ May, 2020
School of Visual Arts and Brigham Young University Lead Winners in Global Young Ones Student Awards 2020
Shoot Publicity Wire / May, 2020
Spotify Match, A campaign by Miami Ad School to encourage people for carpool
Campaigns of the World / May, 2020
Golden Awards of Montreux 2020: Seven wins for India
Campaign India / April, 2020
The Golden Award of Montreux Announces 2020 Winners
Little Black Book / April, 2020
Muse Recruits: Palak Kapadia
Muse by Clio / April, 2020
#WFH Diaries: Palak Kapadia, Student at Miami Ad School
Muse by Clio / April, 2020
Tinder: Be My Quarantine
Ads of the World / April, 2020
With Love: Here’s how TTT is making letters trendy again
The New Indian Express / March, 2020
Made at Sea : Spec Work from Miami Ad School
Desi Creative / March, 2020
Take the Wheel : Spec Work from Miami Ad School
Desi Creative / March, 2020
Unmute: Spec Work
Desi Creative / March, 2020
Nespresso Student Spec Work From Miami Ad School
Desi Creative / March, 2020
Talk about Menstruation In the open : Spec Work from Miami Ad School students
Desi Creative / March, 2020
The Strong, Not to Silent Type - Rising Star on the Fellow App newsletter
The Fellow App / Feb, 2020
Unmute Spec Ad for Apple Shows a Creative Use of Technology to Help Those Who Can't Speak
Ad Stasher / Feb, 2020
Jeep "Take The Wheel" by Miami Ad School
Ad Ruby / Feb, 2020
Royal Bombay Yacht Club "Made At Sea"
Ad Ruby / Feb, 2020
Colourful Nespresso Spec Ad Lets You Getaway With Every Pod
Ad Stasher / Feb, 2020
Apple "unMute" by Miami Ad School
Ad Ruby / Feb, 2020
Nespresso "Getaway" by Miami Ad School
Ad Ruby / Feb, 2020
Echo Dot Kids Edition Spec Work By Miami Ad School
Desi Creative / Feb, 2020
Nespresso - Getaway
Ads Of The World / Dec, 2019
Nespresso Getaway
We Love Ad / Dec, 2019
Mark Fallows - Chairman of The Drum Chip Shop Awards 2019 Jury
Fabrica Collective / Sept, 2019
Inside the Chip Shop Awards US judging room: can advertising’s creative soul be saved?
The Drum / Sept, 2019
Burger King, Trump, Netflix, Nike, Amazon: The Chip Shop Awards US 2019 winners revealed
The Drum / Sept, 2019
Burger King, Trump, Netflix, Nike, Amazon: The Chip Shop Awards US 2019 winners revealed
Flipboard / Sept, 2019
The Crowbar Awards Announces Finalists for 2019
Branding in Asia / Sept, 2019
Jeep - Take The Wheel
Ads Of The World / July, 2019
Jeep: Take The Wheel
Hasta La Creative / July, 2019
Take The Wheel
We Love Ad / July, 2019
Jeep – Take the wheel, print campaign by Miami Ad School Mumbai
Campaigns of The World / July, 2019
Royal Bombay Yacht Club - Made at Sea
Ads Of The World / July, 2019
Royal Bombay Yacht Club: Made at Sea
Hasta La Creative / July, 2019
Made at Sea
We Love Ad / July, 2019
Plot Twist – an AI-based personalised and interactive storytelling experience with Alexa
Campaigns of The World / May, 2019
Royal Bombay Yacht Club – Made At Sea
Campaigns of The World / July, 2019
Amazon Echo Dot Kids' Edition - Plot Twist
Ads Of The World / May, 2019
McKinsey Design + The Case For Her: TMI - Talk about Menstruation In the Open
Adeevee / May, 2019
unMute for Apple: a new feature on the iPhone’s Siri, that helps users of sign language
Campaigns of The World / May, 2019
The Case For Her + Mckinsey Design: TMI - Talk about Menstruation In the Open
We Love Ad / May, 2019
Amazon Echo Dot Kids' Edition: Plot Twist digital innovation by Miami Ad School
Adeevee / May, 2019
Amazon Echo Dot Kids' Edition: Plot Twist
Hasta La Creative / May, 2019
Plot Twist
We Love Ad / May, 2019
TMI - Talk about Menstruation In the Open
Ads Of The World / May, 2019
Once You Pop Know When To Stop
Ads Of The World / May, 2019
Pringles: Once You Pop Know When To Stop
Adeevee / May, 2019
Apple - unMute
Ads Of The World / May, 2019
Apple iPhone: unMute
Adeevee / May, 2019
Apple: unMute
Hasta La Creative / May, 2019
unMute
We Love Ad / May, 2019
The Teacher Who Likes Being A Student & Travels The World
Sheroes / April, 2019
How Kellogg’s Muesli leveraged TTT’s community for Father’s Day
Social Samosa / June, 2018
NEMO : The new idea for those striving to find a middle path between FOMO and JOMO
Economic Times / June, 2018
Chasing Happiness – She Turned Down The Good Things For The Better Ones!
Life Beyond Numbers / Jan, 2018