Take The Wheel

Crowbar Awards by the 4As Limited, 2019 - Finalist / AdStars, 2020 - Finalist

Between the years 2010 and 2015, mainstream small SUV sales to women rose 34%, compared to a 22% increase for men, according to a Bloomberg report. However, SUVs aren’t marketed to them. Jeep wants to help change this. 

Modern women don’t want to sit next to the man while he drives. We make Jeep a celebration of young and adventurous women who go from a conference room to a mountaintop café  on a whim. These are women who know no bounds and neither should their vehicle.